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Why Influencer Marketing Is A Game-Changer for your Brand
Traditional ads just don’t hit the same way they used to. People scroll past them, block them, or just tune them out completely. That’s...
Mar 193 min read
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How Brands Increased Engagement this Holiday Season
The holiday season was a magical time for businesses to connect with their audience, build brand loyalty, and drive sales. But let’s face...
Dec 17, 20242 min read
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Wicked Collabs: the power of color
The highly anticipated Wicked  movie has taken over more than just the box office buzz—its signature colors, pink and green, have woven...
Nov 25, 20242 min read
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SEO Myths Busted
Hashtags are out, and the focus is now on keywords and SEO - and for good reason. Search Engine Optimization (SEO) is all about improving...
Oct 17, 20242 min read
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THE BRANDING ADVANTAGE
A strong brand identity is one of the most powerful assets a company can have. It’s not only about the product you are selling, but most...
Aug 22, 20243 min read
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the dos and don'ts of rebranding
In today’s world full of a dynamic marketplace, rebranding can be a strategic move to stay relevant or gain attraction to your brand....
Jul 22, 20245 min read
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THE POWER OF BRAND COLLABS
In today's dynamic marketplace, where consumers are presented with countless options of products and services, brands are constantly...
Jun 27, 20244 min read
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WEBSITE TRAFFIC 101: SOCIAL MEDIA EDITION
In the fast-paced world of social media, standing out is non-negotiable. At gpalcreative, we understand the importance of driving traffic...
May 28, 20243 min read
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3 Easy Techniques to Find Your Brand Niche
Branding is not just simply a logo or a tagline; it is the entirety of your business's identity, personality, and reputation. It's what...
Mar 7, 20243 min read
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Outsmarting the Instagram Algorithm
Welcome to the world of Instagram, where millions of users and a complex algorithm compete for attention. It has been made apparent in...
Oct 24, 20234 min read
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BRANDING NEW LOGOS: DESIGNING YOUR IDENTITY
In the fast-paced world of business, a logo isn't just an image – it's the face of your brand and a visual representation of your...
Sep 21, 20233 min read
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REBRANDS: The Good, the bad, and the ugly
In the ever-changing landscape of business and marketing, rebranding has become a powerful tool for companies seeking to reinvent...
Aug 23, 20235 min read
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BETTER WAYS TO ENGAGE WITH YOUR FOLLOWERS
Why Is It Important to Engage With Your Followers? When it comes to running a platform and building a brand, it is always important to...
Aug 11, 20233 min read
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Branding Guidelines - Why it’s important & What’s Included
I think we can all agree that the overall aesthetic of your brand is what helps draw consumers in and keep them invested. Each little...
Aug 4, 20233 min read
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HOW TO STAY UP TO DATE WITH SOCIAL MEDIA TRENDS
As we all know, social media has taken over in all aspects of our world - which makes it the most important to stay up to date with!
Jul 13, 20233 min read
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Back to the Basics: Important Branding Strategies
Branding is one of the most important aspects when it comes to businesses standing out against competitors. When getting your company...
Mar 20, 20234 min read
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2023 MARKETING TRENDS TO LOOK OUT FOR
As a marketing professional, it’s important to recognize that what’s in and out of style is constantly changing. In order to generate...
Mar 3, 20233 min read
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4 WAYS TO INCREASE REACH WITH INSTAGRAM REELS
When it comes to the competitive space of social networks, we can all agree that new features and trends are what keeps us interested....
Feb 10, 20233 min read
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Intimate occasions and the wedding of your dreams with Ikiya
After a newly engaged friend put Ikiya Devonish in charge of planning her wedding, Ikiya's fate changed! Ikiya had always loved weddings,...
Jan 27, 20212 min read
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pampering is not a luxury, it's a necessity
Licensed aesthetician and owner of Pamper Aesthetics and Makeup in Locust Valley, New York, Bessie Poulos Ktistakis, has steadily been...
Jan 20, 20212 min read
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